Erker’s Fine Eyewear is a family-owned business with a rich St. Louis history, dating back five generations to the company’s inception in 1879.
For years, we have had a vision of creating a brand that caters to the urban chic lifestyle, by bringing together all of the things that make life interesting, fun, fresh, and exciting. We learned today’s urban dweller leads an exciting and active life beyond uniformed stores and boring shopping malls. They appreciate the social element and cultural connection of a shopping experience as well and gravitate towards retailers who enrich their lives in some way.
From this came NW77th. Our first collection included 9 models with 3 colors each. Our longtime friends and partners in the industry took notice and soon began asking if they could buy NW77th from us so they could sell in their own stores. They quickly began selling lots of it and kept begging us to come out with more.
At this point we knew this collection had some legs! We quickly expanded the brand to 60 models.
In January 2016, we opened our new eyewear factory in St. Louis, MO. With the use of 3D printers we are able to design our frames and quickly make adjustments needed before we go into full production. All of the NW77th frames are handmade, hand polished and finished. We pay attention to every last detail that goes into each frame down to the screw in the hinge. We pride ourselves in the quality and workmanship that goes into each frame. “If you don’t do it right, don’t do it at all,” says Jack Erker III.